The key thing every company must know in order to do business in China is that Western social media platforms like Facebook, YouTube, Twitter and so on are banned in China. With businesses across the globe using Facebook/Instagram to reach new customers, entering a new market without them might seem impossible. However, there’s a range of other platforms available that businesses can use for social media marketing in China.
While none of the platforms can really be called The Chinese Facebook or Chinese Instagram, there are many platforms that share similar features and allow for paid advertising. If you want to learn about where Chinese internet users spend their time and what platforms you can use to grow your business in China this is the article for you.
People spend a good portion of their daily lives on social media in China, particularly on WeChat. However, it’s not just about WeChat, which has become one of the most competitive marketing channels in China. There are many platforms that can be used for social media marketing in China, so read more below to determine which ones are right for you!
WeChat: Not Just the Chinese Facebook
Sina Weibo: Twitter of China
Tencent QQ: Popular Instant Messaging App
Tencent Video: The King of Online Video in China
Xiao Hong Shu (Little Red Book): Where Community Meets Cross-Border E-Commerce
Douban: Lifestyle Discussion Platform
Zhihu: The Quora of China
Meituan – Dianping: The Chinese Versions of Yelp
Toutiao: The Hottest News & Information & Entertainment Platform
DouYin (TikTok): The Short-video App Taking the World By Storm
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