Not every PR crisis affects each company in the same way. That’s because not every crisis is the same, and not every company has an appropriate response to that crisis. Amy’s Baking Company faced a unique crisis after their television appearance—but their response was equally disastrous.

The key thing every company must know in order to do business in China is that Western social media platforms like Facebook, YouTube, Twitter and so on are banned in China. With businesses across the globe using Facebook/Instagram to reach new customers, entering a new market without them might seem impossible. However, there’s a range of other platforms available that businesses can use for social media marketing in China.