Advertising & Media, Brand Identity&Design,Brand Naming Brand Story,&Brand Strategy, Digital Marketing,&Marketing Strategy,Website Design
Leaf Vodka was the fastest-growing vodka brand in Ukraine and Russia. Breaking into the exceptionally crowded HK vodka market meant a value proposition that was differentiating enough to compel a distributor to carry the brand, and a bottle and communication platform that would sway consumers. To solve this, Starfish started at the source, literally. Vodka is 60% water, so the quality of its water source has a major impact on taste and finish. We built the brand around this concept, emphasizing Leaf Vodka’s two unique and carefully selected water sources to build a differentiated brand positioning. This ultimately manifested as the “Water is the Spirit of Vodka” campaign. From a launch event to merchandising, retail experiences, OOH advertising, a new website, and more, we aligned every customer and distributor touchpoint to this singular brand idea as we launched the brand in the HK market.
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