During the ad-tech boom, Media6Degrees was struggling to stand out in a crowded and rapidly evolving marketplace. So they asked Starfish to build a brand strategy, name, and brand identity that would strengthen their positioning.

Inspired by the company’s use of science to distill consumer actions into intelligent marketing decisions, we renamed the company “Dstillery” and built an entirely new brand based on the concept of “Pure audiences. Pure possibilities.” We brought Dstillery to life across every possible touchpoint, from signage, to swag, to advertising, to a new website.